<aside> 📌 I’m passionate about empowering brands to articulate their “why” so clearly that it activates a community who resonates so deeply they want to tell everyone about it.

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🔬I have specific experience and personal interest in:

• Short-form video strategy
• Consumer insights on Gen-Z
• Translating data and research into engaging content that’s easy to digest

🤝 Who I’ve worked with

👋 Where to find me

📧 [email protected]

⏰ tiktok

💬 instagram

🔗 linkedin

<aside> 🚀 I’ve spent my career working for NY + LA based startups using both strategy and intuition to drive growth. I’m a creative at heart and organized AF (hello, virgo sun).

I understand the importance of metrics and strategic OKRs while also having strong intuition and a feel for the zeitgeist of internet culture.

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💻 How we can work together:

📚 Brand Marketing

• Cross-channel content strategy
  • Making sure your brand message is showing up consistently across all platforms and resonating with your audience
• Consumer insights
  • Clearly identifying your target audience and finding out what they care about, what they pay attention to, what they’re purchashing, etc.
• Content Creators
  • Identifying who you should be working with and how you can empower them to make the best content for you
• Value propositions + brand voice
  • …and how they integrate into everything

📱 Social Media Strategy

• Short-form videos for TikTok and Reels
  • Working with trends to communicate your vision with a wider audience while staying authentic to your brand
• Channel specific strategy
  • Getting clear on what content is best for which platform so you can maximize engagement
• How to get great UGC
  • Making sure your brand is staying relevant by showing up more candidly
• Understanding your target audience and how to speak to them
  • Identifying content buckets that resonate with your community and making sure everything ties back to this
• Building out and managing a social team
  • Making sure you have the right people and structure to maintain content and community

https://open.spotify.com/playlist/72UA3Z6DxqeX64bFjjmPE4

⚖️  My Values

⚡ Harmony: clarity is kindness, chaos is unkind (to quote Brene Brown 😎)

⚡ Depth: why are you actually doing this?

⚡ Authenticity: life is too short to not show up as your full self, yeah even at work

Building a life and building a brand both require a framework before getting tactical. That framework = your values. You can’t create a brand that connects with a community without having shared values.